Advertainment
Advertainment refers to promotions that integrate brand communications within entertainment products. The increased mixing of advertising and entertainment takes place in digital forms, such as video games, online quizes etc.
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Advertainment has grown mainly in reaction to the increasing advertising clutter, escalating advertising costs, and the reduced effectiveness of traditional advertising messages. Consumers are finding new ways to avoid advertising. |
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At Active Play Entertainment we create small video games or virtual reality toys that attract and maintain your customers attention, while subconciously presenting your brand and messages.
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